What does "Baden" mean?

Baden is an area in southern Germany.  It is known for both a strong economy supported by small businesses as well as an extremely high quality of life, highlighted by the beautiful Blackforest and excellent white wine.  

Our goal is to successfully acquire small businesses while enjoying what life has to offer. Life is too short to not enjoy work and too short to work with people you don't like. We want all of our stakeholders to enjoy life while being proud of their work.

Baden Capital reflects the shared roots of our founders—one inspired by family ties to Baden and generations of Swiss and German entrepreneurship, the other shaped by a deep connection to agriculture and wine.